In 2010, FILE Electronic Language International Festival launched FILE PAI (Paulista Avenue Interactive = Interactive Public Art), project of digital public art that occupied several spaces at Paulista Avenue with interactive works of art: 0 – Interactive Projection, 1 – Brigadeiro subway station, 2 – Electronic sound bus, 3 – Nomadic electronic graffiti, 4 – Paraíso subway station, 5 – Fnac store, 6 – FIESP Cultural Center – Ruth Cardoso, 7 – Trianon-Masp subway station, 8 – Conjunto Nacional building, 9 – Consolação subway station, 10 - Cervantes Institute, and 11 - São Paulo Art Museum – MASP.

All of these items compose FILE PAI 2010, which attracted more than 800,000 visitors, directly and indirectly involved with the event. FILE PAI intends to highlight the significance of interactive public art in order to understand and to absorb the new social phenomena provided by technology and, thus, to constitute strategies to interconnect with those new mass behaviors.

Pedestrians manipulate the work “Smslingshot”, by the group VR/Urban, at Paulista Avenue

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Interactive projection of the group VR/Urban in the crossing of Paulista Avenue with Consolação Street

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Pedestrians manipulating the slingshot of the interactive work “Smslingshot” of the group VR/Urban, at Paulista Avenue

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The public's circulation at Brigadeiro subway station

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Pedestrians at Paulista Avenue manipulate a work by artist Patrick Smith

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Visual communication of FILE PAI at Brigadeiro subway station

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Line to catch FILE PAI's bus with the work “Omnibusonia Paulista”, by artist Vanderlei Lucentini

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FILE PAI's bus circulating through Paulista Avenue

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Electronic graffiti of the work “Chase”, by artist Karolina Sobecka, projected in the vicinity of Paulista Avenue

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Electronic graffiti of the work “Chase”, by artist Karolina Sobecka, projected in the vicinity of Paulista Avenue

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Work “Pixeljunk Eden”, by the group Q-Games, at the Paraíso subway station

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Public participating in the work by the group That Game Company at the FNAC bookstore

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Public participating in the work by the group That Game Company at the FNAC bookstore

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Public awaiting to enter the work “ZEE”, by artist Kurt Hentschläger, at the FIESP Space

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Public inside the work “ZEE”, by artist Kurt Hentschläger, at the FIESP Space

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Public inside the work “ZEE”, by artist Kurt Hentschläger, at the FIESP Space

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Public inside the work “ZEE”, by artist Kurt Hentschläger, at the FIESP Space

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Public building creative stories in the work “Fale com o futuro: crie futuros desejáveis”, by Lala Deheinzelin, in front of the FIESP Space

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Public building creative stories in the work “Fale com o futuro: crie futuros desejáveis”, by Lala Deheinzelin, in front of the FIESP Space

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Visual communication in the Trianon-Masp subway station, at Paulista Avenue

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Public manipulating the work “Windosill”, by artist Patrick Smith, in the Trianon-Masp subway station

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Public manipulating the work “Windosill”, by artist Patrick Smith, in the Trianon-Masp subway station

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Public manipulating Patrick Smith's work during the night

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The public interacts with the work “PISO”, by artists Rejane Cantoni and Leonardo Crescenti, at the Conjunto Nacional, Paulista Avenue

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The public interacts with the work “PISO”, by artists Rejane Cantoni and Leonardo Crescenti, at the Conjunto Nacional, Paulista Avenue

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The public interacts with the work “PISO”, by artists Rejane Cantoni and Leonardo Crescenti, at the Conjunto Nacional, Paulista Avenue

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Installation of the works “Simulador de Ondas” and “Simulador de Turbilhão”, by Steger Produção de Efeitos Especiais Ltda., at Conjunto Nacional, Paulista Avenue

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Public interacts with the work “Simulador de Turbilhão”, by Steger Produção de Efeitos Especiais Ltda., at Conjunto Nacional, Paulista Avenue

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Public interacts with Patrick Smith's work at the Consolação subway station, at night

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Public interacts with Patrick Smith's work at the Consolação subway station, at night

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Youngster interacts with Patrick Smith's work at the Consolação subway station, during the day

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The public's circulation in the Consolação subway station

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Youngster interacts with Patrick Smith's work at the Consolação subway station, during the day

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Entrance of the Cervantes Institute gallery

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Interior of the Cervantes Institute gallery, with the presentation of animations from Japan Media Arts Festival and from Siggraph

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Interior of the Cervantes Institute gallery, with the presentation of animations from Japan Media Arts Festival and from Siggraph

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Interior of the Cervantes Institute gallery, with the presentation of animations from Japan Media Arts Festival and from Siggraph

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Public interacts with the work “Sniff”, by artist Karolina Sobecka, at the Cervantes Institute external window

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Public interacts with the work “Sniff”, by artist Karolina Sobecka, at the Cervantes Institute external window

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Line to enter the work “Infinito ao Cubo”, by artists Rejane Cantoni and Leonardo Crescenti, in the wide gap of MASP

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Line to enter the work “Infinito ao Cubo”, by artists Rejane Cantoni and Leonardo Crescenti, in the wide gap of MASP

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Line to enter the work “Infinito ao Cubo”, by artists Rejane Cantoni and Leonardo Crescenti, in the wide gap of MASP

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