In 2010, FILE Electronic Language International Festival launched FILE PAI (Paulista Avenue Interactive = Interactive Public Art), project of digital public art that occupied several spaces at Paulista Avenue with interactive works of art: 0 – Interactive Projection, 1 – Brigadeiro subway station, 2 – Electronic sound bus, 3 – Nomadic electronic graffiti, 4 – Paraíso subway station, 5 – Fnac store, 6 – FIESP Cultural Center – Ruth Cardoso, 7 – Trianon-Masp subway station, 8 – Conjunto Nacional building, 9 – Consolação subway station, 10 - Cervantes Institute, and 11 - São Paulo Art Museum – MASP.
All of these items compose FILE PAI 2010, which attracted more than 800,000 visitors, directly and indirectly involved with the event. FILE PAI intends to highlight the significance of interactive public art in order to understand and to absorb the new social phenomena provided by technology and, thus, to constitute strategies to interconnect with those new mass behaviors.